When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader. Given people's natural resistance to change, it's hard to move them far from the status quo without a compelling reason to do so.
Research by the Harvard Business School found that the number one reason corporate change initiatives fall short is the failure to establish a sense of urgency. Some call this the "burning platform," a crisis or challenging situation that compels change. So your first step as a change leader is to convince people that staying the course will be more uncomfortable than making the change.
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http://www.blog-bizedge.biz/2012/05/making-compelling-case-for-change.html
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