Thursday, May 31, 2012

Making the Compelling Case for Change

When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader. Given people's natural resistance to change, it's hard to move them far from the status quo without a compelling reason to do so.
Research by the Harvard Business School found that the number one reason corporate change initiatives fall short is the failure to establish a sense of urgency. Some call this the "burning platform," a crisis or challenging situation that compels change. So your first step as a change leader is to convince people that staying the course will be more uncomfortable than making the change.

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