Plan members are busy people. In our hyper-connected world, many employees struggle with information overload.
With that in mind, it’s a good idea to ask yourself how clearly and concisely you’re communicating with them. How relevant is your organization’s intranet site in the face of benefits and/or pension plan changes? Who’s reading and benefiting from the employee newsletter? Is anyone hearing the message? And what’s actually being said?
To cut through the noise and maximize effectiveness, you need to make sure your communication is relevant, targeted, and audience-driven. So, how do you ensure your communication efforts fit the bill? One practical way is to conduct a communication audit.
Wait! Don’t run for the hills just yet. Not all audits are administrative headaches. Done right, a communication audit is a painless process that can deliver a meaningful return on your investment.
What’s a communication audit?
A communication audit is a systematic assessment of your organization’s communication practices.
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