What influences you? How do you make decisions? When credentials, experience and reputation are equal — what tips the scale?
Think about the last contractor you hired. Perhaps you needed a roof repaired or a professional to troubleshoot your computer. Maybe you asked trusted friends and colleagues for referrals. Maybe you checked the Internet. You probably narrowed your search to three candidates, met with each one and compared estimates to help you with your choice. But how do you decide when all are equally qualified with almost identical fees? What factors break the tie?
As with the contractor selection process, leadership influence — the ability to persuade colleagues, departments, organizations and teams to rally around your ideas — extends beyond name, rank and specialized expertise. Most professionals with leadership roles are experienced and knowledgeable. But are they approachable and likeable? Do these qualities matter? I think so.
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