Friday, January 13, 2012

How process leads to the idea

By Jeffrey Hayzlett

“It’s not that Jeff doesn’t care about ideas, it’s just that he knows those are byproducts of performing the CMO job as a true leader.” That’s what’s Drew Neisser wrote about me, and what that means is it all comes down to process. Some people get caught up in the idea rather than the process, but I think the process leads to the idea.

Change agents know what most business leaders often find out the hard way: When companies are growing rapidly and changing dramatically, things can easily go awry. That’s why change agents, before they shake things up, like to get things under control.

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