With Annual Benefits Open Enrollment season rapidly approaching in the US, human resources and benefits professionals have started to plan, prepare, and develop their set of materials, communications, and tools to help their employees navigate through what can be a complex and confusing collection of plans, features, costs, and even tax implications.
Absent life changing events like marriage or birth or adoption of a child, open enrollment is the only scheduled opportunity for employees to re-evaluate and potentially change their choice of medical, insurance, and other company sponsored benefit plans. Most organizations prepare some kind of annual open enrollment package, or update the company intranet with information and perhaps even some tools like downloadable worksheets or online calculators to assist employees in the process of evaluating their known and anticipated needs against the available choices to help guide them to make what is hopefully the ‘best’ choice for their circumstances.
But still these resources often are overlooked, can be ignored, or themselves are almost as complex as the plans and options they are trying to explain. Sometimes trying to make sense out of complicated and detailed plan offerings is beyond the capability of traditional methods of communication.
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