FedEx uses social media to engage workers worldwide
FedEx's Enterprise 2.0 effort, which uses social media and technology to achieve targeted business goals, has enhanced the way the company connects and engages a far-flung workforce. "People now fully expect to connect and collaborate across geographies and boundaries of all kinds. They have opinions on many things and expect to be heard," says Diane Terrell, FedEx's vice president of strategic communications.
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