IF YOU AREN'T ENGAGING YOUR PEOPLE OR ENCOURAGING THEM TO BE SOCIAL, YOU MAY BE MISSING OUT ON YOUR BUSINESS'S BEST SPOKESPEOPLE.
The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships, and emotions radically change. But they don’t.
Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people talk to each other?”
People have always talked about their employers, and they always will. Social media is just a new medium for the same old dialogue. Your employees, particularly if they are millennials, are already talking about your company on social media. You could ignore this conversation. Or you can guide it in ways that will improve employee engagement, transform your marketing strategy, generate leads, and attract top talent. More on FastCompany.com