Each goal set should be analyzed via S.M.A.R.T. before it can be incorporated into an Action Plan:
SPECIFIC - For each goal you set, you need to answer: Who? What? Where? When? Which? Why?
MEASURABLE - You must set concrete criteria for measuring your progress toward the attainment of each goal.
ATTAINABLE/AGREED-UPON - You are unlikely to meet goals that are too far out of your reach but, at the same time, a goal needs to stretch you and your site so you feel you are committed to achieving it.
REALISTIC - All goals must represent an objective toward which you (and your organization) are both willing and able to achieve.
TIME DEFINED - All goals must be linked to a specific time frame.