Employee focus groups are one of the tools available to help get additional input and feedback from employees, including recommendations for change. Focus groups, however, should only be used for collecting information and ideas from employees and should not be used to provide information to them. The primary benefits of employee focus groups are that they can help you:
Get additional clarity to your survey results.
Understand the root causes of underlying problems.
Hear suggestions for improvements from those who live with the key issues day-to-day.
Determine and prioritize the opportunities, especially in terms of deciding what changes are likely to have the most impact on employees themselves.