Thursday, July 21, 2011

How to Reward Great Ideas

Projet Créatif, video game developer Frima Studio’s program for pitching product ideas, requires its employees to work for the company for a year before presenting an independent project. That was too long for David Moss to wait. Less than a year after joining Frima, Moss compiled a creative team to start designing Ravenmark, a mythological adventure for young boys set in fourteenth century Scotland.
Originally designing Ravenmark as a digital short, Moss and his team were inspired by the innovative nature of Projet Créatif to do more. "We thought, this is a creative project," Moss says. "We're supposed to be able to pitch about anything we want so let's make a TV show."
So in March 2010, the Ravenmark team presented its idea to a jury of their peers. "Everyone was kind of confused that we were pitching a television show," Moss recalls. "But by the end of the presentation, everyone's eyes lit up and they could see the potential."
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