Exceptional customer experience is what all companies aspire to deliver, and one of the keys to achieving it lies in having a high level of engagement between their employees and their brand.
How many businesses are aware of just how crucial internal brand engagement is to customer service and satisfaction?
According to research by communications agency Involve, almost half of marketing, brand and customer experience directors believe that their own internal brand engagement programs are ineffective.
While they understand the value of engaging their employees, they see external marketing activities as more prestigious and influential. In fact, many companies are failing to invest or measure the success of their employee brand engagement programs. Read more on theguardian.com