What makes a great CEO? That question came to mind recently when I read the news that Chief Executive magazine had named Alan Mulally of Ford Motor Company its 2011 CEO of the Year. It’s easy to understand why Mulally was chosen. After all, he presided over one of the more remarkable corporate turnarounds in recent memory.
But a look at the magazine’s criteria gives some insight into what makes a great CEO truly great. Some of the criteria was typical: the honoree had to show evidence of looking ahead, driving value, focusing on people, fostering corporate citizenship and sustaining business results.
But one factor was unusual: the winner had to maintain a “stable, consistent moral landscape”.
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