Monday, June 6, 2011

Generational Differences in Recognition and Rewards

New research finds that Gen Y workers are much less likely than Baby Boomers to believe that working harder and taking more responsibility will get recognized and rewarded by the organization.
By Michael O'Brien
As it turns out, the gap between Generation Y and Baby Boomer workers does not just encompass differing tastes in music, fashion and politics. They also differ in the way each group views the fruits of hard work and extra responsibility.
And the gap is a wide one, according to Inspiring Talent, a global survey of employee attitudes based on responses from more than 4,000 employees in 14 countries by London-based consulting firm Lumesse (formerly StepStone Solutions).
Thirty-eight percent of older workers (ages 56 to 60) said they believe they will always be recognized and rewarded if they work harder or take extra responsibility; only 19 percent of Gen Y workers (ages 18 to 25) feel the same way, according to the survey.
"For HR directors and vice presidents of HR, the lesson here is that there is lots of process stuff that can be improved [with recognition and rewards programs]," says Andrew Rodaway, director of communications for Lumesse.
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