For businesses, the rise of social networking will enable new forms of collective intelligence that can create business advantages — if managers can learn how to best use these fast-evolving technologies.
That's the main finding from a recent paper by Leading Edge Forum, a research and advisory unit of tech services firm Computer Sciences Corp. (CSC)
The group in part examines the future crossroads of business and technology.
Co-workers are collaborating worldwide through blogs, videos and wikis, in business versions of social networks such as Facebook. Such networks can build employee trust and unleash staff creativity, says Alan Matcham, head of the forum's executive program.
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