Tuesday, July 28, 2009

Cost-Justifying Employee Surveys

Cost-Justifying Employee Surveys during Tough Economic Times

In today's tough economic times, it can be hard to justify spending money on employee surveys, especially when many organizations are searching for ways to cut costs. Look further, however, and you'll see how savvy HR professionals can show senior management concrete areas where increased HR spending is actually a smart, cost-justified investment in your organization's future that will pay off in both the short- and long-term. In fact, an Insightlink 4Cs employee survey with benchmarking norms, comprehensive analysis and tools for action planning will generally cost you no more than a Starbuck's latte per employee.

Organizations of all sizes see that employee engagement is directly correlated with employee productivity and company performance. Despite this, senior management sometimes forgets it's still critical to focus on engagement, even during an economic downturn. Some figure, why bother making sure employees are satisfied when they are likely to stick around and perform anyway?

Without sufficient satisfaction on three of the 4Cs - Culture, Communications and Compensation - Commitment (the 4th C) can drop to levels where many employees will become "Dissatisfied Compromisers" with low morale and, for some, reduced productivity. Clients tell us that conducting anonymous employee opinion surveys and implementing action plans, even when there have been recent layoffs, has proven an effective, affordable way to forge ahead through even the most challenging periods. HR managers enjoy peace-of-mind when they know that the survey process will run smoothly, the data will be reliable and that they can look at results in context of Insightlink's reliable industry benchmark norms, instead of trying to wrap their arms around a mass of data without anything meaningful to compare it to.

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