Leaders tend to be less comfortable with emotional engagement, because they have never learned what to do. Here is one simple, high-impact thing you can do to ignite your team's passion.
Engaging the heart tends to be more challenging for leaders than engaging the mind. It's the softer side of leadership, and it's harder to get your head around. Traditional leadership development programs don't emphasize the skills necessary to engage employees' hearts. As a result, most leaders tend to be less comfortable with this side of engagement simply because they have never learned what to do. Since emotional engagement creates an advantage that is very difficult for your competitors to duplicate, it's worth learning to do well.
The heart represents the emotional side of people that is based on connections. Engaging the heart creates passion. This side requires the art of leadership that focuses on relationships.
We live in a world driven by emotional decisions. Seventy percent of customers' buying decisions are based on human interactions. Likewise, employees are primarily driven by emotional and personal considerations. When people go to work, they don't leave their hearts at home. We live in a high-tech world, but leadership is still a high-touch job. Read more at INC.com