Wednesday, July 24, 2013

Companies shift strategies to retain employees

When Deane Code arrived a year ago to start her job as a senior consultant at Environics Communications Inc. in Toronto, she found her new business cards waiting at her desk. She also knew what her new co-workers looked like and how to get to their offices, thanks to a “family tree” that arrived in the mail a few days earlier, with staff photos and a map of the office.

Stacey Marson had a similar welcome to her new job at LoyaltyOne, a customer insight and strategy firm. Before she started as a co-ordinator of business-to-business public relations and corporate marketing, she got a phone call from her new boss, and a package of information – including a book written by the company’s chief executive officer.

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