It can be tempting for businesses to over-emphasise the focus on strategy whilst inadvertently underplaying the power of culture. I would argue that culture is in fact more important than strategy. Culture is all about the psychology, actions and beliefs of a group of people.
I believe there are two definitions of the kind of culture that creates momentum for any business. The first one is that "culture is what happens when the CEO leaves the room". The second definition is "the way we get things done around here." It is all about the attitude of those working for your company. The most important thing about culture is that it's the only sustainable point of difference for any organisation. Anyone can copy your strategy, but nobody can copy your culture. So why would you leave it untended?
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