Social media can contribute to a positive workplace culture, but It’s the tip of the iceberg. Try these steps to really make an impact.
Companies such as Google have succeeded in creating enviable corporate culture that has landed them on lists like Fortune’s 100 Best Companies to Work For. Other companies following suit think social media might be the answer — and, while useful, it’s just the beginning.
A June 2012 Deloitte survey titled “Core Values and Beliefs,” which included responses from more than 1,000 full-time employees and more than 300 executives, found a stark contrast in the way executives and employers view the role of social media in promoting workplace culture. Whereas 41 percent of executives surveyed said they view social networking as an aid in building and maintaining workplace culture, only 21 percent of employees agreed with the same statement.
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