How do you go about measuring employee satisfaction and engagement? Wee Pulse? Itsy-Bitsy Pulse or Rapido-Speedo Pulse? Big Data? Ginormous Data or Mega-Humongous Data? Artificial Intelligence or just Fake Intelligence? SurveySquirrel? SurveySnake? or maybe SurveySoothsayer? The choices are dizzying and unless you have focus and experience, the fads will inevitably lead to analysis paralysis. The plain truth is, traditional employee surveys are a tried and true research methodology that still work. The assumption being, of course, that you have a skilled survey writer at hand and a solid model for analysis of the results. You have that, right?