How Frito Lay improved engagement with far-flung employees:
To reach its 50,000 workers spread out over some 35 sites -- and the majority not on a computer every day -- Frito Lay found that the best way to communicate with workers is by using customized methods for each audience, says Katherine Ritchey, Frito Lay's director for internal communications. Some successful strategies include print newsletters with localized content for employees and podcasts for senior management.
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Live from Orlando: Frito Lay gets creative communicating with frontline employees - Miri McDonald
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