Motivate The Workforce

By CORD COOPER Posted 05/25/2011 02:16 PM ET
To boost productivity, aim to motivate. Broaden employee boundaries, promote teamwork and share a powerful mission.
• Scope it. If using performance metrics, don't define them narrowly, says workplace coach Daniel Pink, author of "Drive."
An example of a poorly defined approach: "You're a product manager and your (bonus) depends largely on reaching a sales goal for the next quarter," he said. You would steer toward that number and little else. "You probably won't concern yourself much with the quarter after that (by laying the groundwork now) or the health of the company." Bad idea.
Think broadly. If the bonus depends on your sales for the current year, the firm's yearly revenue and profit, customer satisfaction levels and new-product ideas, chances are you'll focus on yourself and the team. Everyone wins.
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