New weapon emerges in war for talent

Employer branding is giving canny businesses an edge over the competition to attract staff.

Finding ways to attract and retain top talent is emerging as a key concern for many businesses in the face of an ongoing shortage.

This is why so many are turning to employer branding, which is giving them the edge needed to win the best in the market.

A recent survey by social media platform LinkedIn found that 70 per cent of companies rank employer branding as one of their biggest priorities in 2013.

Steve Barham, senior director, LinkedIn talent solutions says employer branding is the key to improving staff retention rates.

Read more: http://www.theage.com.au/small-business/trends/new-weapon-emerges-in-war-for-talent-20130217-2el5m.html#ixzz2LHjmj9eA