The 4Cs of Employee Satisfaction and Engagement

As part of an extensive review of both academic and business research on employee satisfaction and engagement, Insightlink designed a framework for questionnaire development and strategic analysis called the “4Cs,” which are:

• Commitment
• Corporate Culture
• Communications
• Compensation

These four key elements drive employee satisfaction and engagement and are the foundation for all Insightlink employee surveys.
What is included in each of these 4Cs?
Commitment:

• Includes job “fit,” the sense of accomplishment employees feel when completing a job or task, and their willingness to go “above and beyond” for the organization
• It is important to assess Commitment both “to” and “from” the organization

Corporate Culture:

• Includes the work environment, the organization’s mission, vision and values, the application of company policies, the organization’s understanding of employee issues, job security, and work/life balance

Communications:

• Includes the effectiveness of interactions with supervisors, management and coworkers, the degree to which employees know what is expected of them and how free they feel to voice their opinions openly at work

Compensation:

• Compensation is a basic condition of satisfaction and productivity but the perceived fairness in distribution can be more influential than the absolute level of pay

Having this comprehensive framework to evaluate your survey results enables you to target your action plans based on that areas that will give you the greatest impact.

Insightlink Communications is an expert in the design and execution of employee surveys. Let us help you with your next project.