The ‘What’ and ‘Why’ of Employee Engagement

Employers are increasingly asking their employees to “do more with less.” Yet countless studies warn that disengaged employees won’t deliver peak performance. Understanding what engagement is all about—and why it matters—is a good place to start.

Engagement is defined by benefits consultancy Watson Wyatt as a combination of commitment—the motivation employees have to help the organization succeed—and line of sight—the focus and direction employees need—to know what to do to make the organization successful.

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The ‘What’ and ‘Why’ of Employee Engagement